Why do we give out chocolates during Valentine’s Day?

ChocolateValentine’s Day is the ultimate date for the chocolatier, a day when the gifts exchanged by lovers can be devored with passion and ardor.

Chocolate contains various substances, such as theobromine, which stimulate as well as increase blood flow. It also increases serotonin, the neurotransmitter associated with feelings of love and sexual pleasure.

Another good thing from chocolates is phenylethylamine, which stimulates the body to release endorphins (feel-good neurotransmitters), and also increases the activity of dopamine, the body’s reward chemical, combining to produce the kind of feeling that one gets when he or she is in love.

And the latest happy-making component to be traced in chocolate is anandamide, a cannabinoid whose name is derived—with good reason—from the Sanskrit for “bliss”.

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